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Privacy Policy

Homologar KR

Your privacy is important to us. This Privacy Policy explains how we collect, use, store, share, and protect personal data when you access or use the website https://krautomation.com.br.

The processing of personal data carried out through this website complies with applicable Brazilian data protection laws, particularly Law No. 13,709/2018, the Brazilian General Data Protection Law, known as the LGPD.

1. Who We Are

Our website address is:

https://krautomation.com.br

The party responsible for decisions regarding the processing of personal data collected through this website is:

For questions related to personal data protection or to exercise your rights under the LGPD, you may contact us through the channels provided in this Policy.

2. Personal Data We May Collect

Depending on how you interact with our website, we may collect different categories of personal data.

Data You Provide Directly

We may collect information that you voluntarily provide through forms, registrations, contact requests, or other features available on the website, including:

  • name;

  • email address;

  • telephone number;

  • company name;

  • job title or role;

  • information submitted through message fields;

  • information necessary to provide services, customer support, or commercial proposals.

We request only the data that is appropriate and necessary for each specific purpose.

Data Collected Automatically

When you access the website, certain technical information may be collected automatically, including:

  • IP address;

  • browser type and version;

  • operating system;

  • pages visited;

  • date and time of access;

  • traffic source;

  • device information;

  • cookie identifiers;

  • technical and security logs.

This information may be used to enable website functionality, improve the browsing experience, analyze performance, prevent fraud, and maintain the security of our systems.

3. How We Use Your Personal Data

Personal data may be processed for purposes including:

  • responding to contact requests;

  • providing information about our products or services;

  • preparing commercial proposals;

  • performing contracted services;

  • managing relationships with clients and prospective clients;

  • providing support and assistance;

  • maintaining records related to our operations;

  • complying with legal or regulatory obligations;

  • preventing fraud and malicious activities;

  • protecting the security of the website and our systems;

  • analyzing website performance and usage;

  • improving our services, content, and user experience;

  • conducting marketing communications when permitted by applicable law;

  • exercising or defending rights in administrative, judicial, or arbitration proceedings.

We will not use your personal data for purposes that are incompatible with those described in this Policy without providing the required information or obtaining additional authorization where applicable.

4. Legal Bases for Processing

The processing of your personal data may rely on different legal bases provided under the LGPD, depending on the purpose and context of the processing.

These may include:

  • consent of the data subject, where required;

  • performance of a contract or procedures related to entering into a contract;

  • compliance with a legal or regulatory obligation;

  • regular exercise of rights;

  • legitimate interests of the controller or third parties, where applicable and provided that the fundamental rights and freedoms of the data subject are respected;

  • other legal bases permitted under applicable legislation.

Where processing is based on your consent, you may withdraw that consent in accordance with the procedures described in this Policy and applicable law.

5. Contact Forms

When you submit information through a form available on the website, the data provided may be stored and used to respond to your request.

Depending on the form, we may request information such as your name, telephone number, email address, company name, and other information necessary to understand and respond to your request.

This information will not be used for purposes incompatible with the request you submitted unless another legal basis authorizes such processing.

6. Comments

If the website allows comments, when visitors leave comments we may collect the information displayed in the comment form, as well as the visitor’s IP address and browser-related information.

This information may be used for moderation, security, and automated detection of spam or other malicious activity.

An anonymized string created from your email address, known as a hash, may be sent to the Gravatar service to determine whether you use the service.

After your comment is approved, the profile image associated with your Gravatar account may become publicly visible alongside your comment.

7. Cookies

Cookies are small files stored on the device used to access a website. They may be used to enable essential functionality, remember preferences, generate usage statistics, or provide other website features.

Our website may use different categories of cookies.

Necessary Cookies

These cookies are used for essential website functionality, including security, session management, authentication, and the operation of certain features.

These cookies may be used without consent where they are strictly necessary to provide functionality requested by the user or to ensure the proper operation of the website.

Functional Cookies

These cookies allow the website to remember certain user preferences, such as language, settings, or other choices made during navigation.

Analytics Cookies

These cookies may be used to understand how visitors interact with the website, including pages visited, duration of visits, traffic sources, and browsing behavior.

Where required by applicable law, these cookies will only be activated after the user has provided authorization.

Advertising and Marketing Cookies

Where used, these cookies may allow us or third parties to measure advertising campaigns, attribute conversions, or provide advertising based on certain user interactions.

Where consent is required, these cookies will remain disabled until the user provides authorization.

You may accept, reject, or configure certain categories of cookies through the cookie management tool available on the website, where applicable.

Disabling certain cookies may affect some website features.

8. WordPress Cookies

If you leave a comment on the website, you may choose to save your name, email address, and website in cookies to make future comments more convenient.

If the website includes a restricted login area and you sign in, cookies related to authentication, sessions, and display preferences may be used.

When you log out, authentication-related cookies may be removed according to WordPress settings.

Users authorized to edit or publish content may also receive technical cookies related to content administration.

9. Media Uploaded to the Website

If the website allows users to upload images or other files, we recommend avoiding files that contain embedded location information, such as EXIF GPS data.

Depending on the website configuration and the public availability of these files, third parties may be able to download the images and access metadata contained within them.

10. Embedded Content from Other Websites

Some pages may include content embedded from external platforms, including:

  • videos;

  • maps;

  • images;

  • publications;

  • forms;

  • tools;

  • social media content;

  • other third-party content.

Embedded content may behave in the same way as if the visitor had directly accessed the third-party website.

These third parties may use cookies, collect technical information, or monitor your interaction with the embedded content in accordance with their own privacy policies.

We recommend reviewing the privacy policies of the respective providers before using these services.

11. Who We May Share Your Data With

We do not sell your personal data.

Certain personal data may be shared with third parties where necessary to operate our website or provide our services.

These third parties may include:

  • hosting and infrastructure providers;

  • storage and database providers;

  • email service providers;

  • customer service and CRM platforms;

  • traffic analytics services;

  • automation tools;

  • security and anti-spam services;

  • advertising platforms, where applicable;

  • technical service providers;

  • accountants, lawyers, and other professionals necessary for our operations;

  • public authorities where required by law or pursuant to a valid legal order.

Where applicable, we seek to work with service providers that adopt appropriate security and data protection measures.

Any sharing will be limited to the information necessary for the relevant purpose.

12. International Data Transfers

Some technology providers used by the website may operate servers, infrastructure, or companies located outside Brazil.

In such cases, your personal data may be subject to international transfer.

Where applicable, we will adopt measures intended to ensure that such transfers are carried out in accordance with Brazilian data protection laws and legally recognized mechanisms for international data transfers.

13. How Long We Retain Your Data

Personal data will be retained only for as long as necessary to fulfill the purposes for which it was collected, while also complying with legal, regulatory, contractual, and rights-related obligations.

Retention periods may vary depending on the nature of the information.

Comments and their metadata may be retained for as long as necessary for administration, historical records, and comment moderation.

Data related to contracts, commercial transactions, or tax obligations may be stored for the periods required under applicable law.

After the relevant processing period ends, personal data may be deleted or anonymized unless its retention is authorized or required by law.

14. Data Security

We adopt administrative and technical measures designed to protect personal data against situations such as:

  • unauthorized access;

  • loss;

  • alteration;

  • destruction;

  • unauthorized disclosure;

  • data breaches;

  • improper use.

Despite the measures adopted, no internet-connected system can be considered completely immune to security incidents.

If an incident involving personal data occurs that may result in relevant risk or harm to data subjects, we will take appropriate measures in accordance with applicable laws and regulations.

15. Your Rights as a Data Subject

Under the LGPD, you may request, where applicable:

  • confirmation of whether your personal data is being processed;

  • access to your personal data;

  • correction of incomplete, inaccurate, or outdated data;

  • anonymization, blocking, or deletion of data that is unnecessary, excessive, or processed in violation of applicable law;

  • data portability, subject to applicable legal and regulatory requirements;

  • deletion of personal data processed based on consent, where applicable;

  • information about public and private entities with which we have shared your personal data;

  • information about the possibility of refusing consent and the consequences of doing so;

  • withdrawal of consent;

  • objection to certain processing activities where the legal requirements are met;

  • review of certain decisions made solely on the basis of automated processing, where applicable.

Certain rights may be subject to limitations provided by law, including situations where we are required to retain specific information to comply with legal obligations, exercise rights, or pursue other lawful purposes permitted under the LGPD.

16. How to Exercise Your Rights

To request information or exercise your rights concerning your personal data, please contact us at:

To protect your personal data against fraudulent requests, we may request additional information solely for the purpose of verifying the identity of the requester.

We will respond to requests in accordance with the procedures and timeframes established by applicable law.

17. Children’s and Adolescents’ Data

Our services are not specifically directed toward the collection of personal data from children.

If the processing of personal data belonging to children or adolescents is identified, we will take the measures required under applicable law, always considering their best interests.

18. Links to External Websites

Our website may contain links to pages, platforms, or services operated by third parties.

We do not control the privacy practices of these third parties, and this Policy does not apply to services operated by them.

We recommend reviewing the relevant privacy policies before providing personal data through such services.

19. Changes to This Privacy Policy

This Policy may be updated periodically to reflect changes to our services, technologies, internal processes, or legal and regulatory requirements.

When changes are made, the updated version will be published on this page together with the date of the latest update.

We recommend reviewing this Policy periodically.

20. Privacy Contact

If you have questions about this Policy or about how your personal data is processed, please contact us.